Using the brand
Noble Foods - Boxing Clever
Consumers are increasingly keen to know where their food comes from. So, it makes sense for the UK's largest egg producer, Noble Foods, to use the origins of its West Country free-range eggs as a selling tool.
The company adopted the "Proudly Supporting South West England" logo and carried it on thousands of it's West Country egg boxes. The logo underlines the Noble Foods philosophy of selling eggs that are laid, packed and sold in South West England.
It is a clever marketing move that taps into the positive associations that people have for this part of the country. It also reflects the pride that Noble Foods has in its region. Since the logo was launched, it has appeared in the shopping baskets of millions of customers.
Click on Noble Foods to visit their web site.
