About the brand
South West RDA Role
The South West England brand is supported and utilised by a range of businesses across the South West, along with organisations such as the South West RDA, South West Tourism, and the South West Regional Assembly.
Funding for the promotion of the region is provided by the South West RDA. More information on the RDA, its role and remit, can be found at www.southwestrda.org.uk.
What our brand says about us
The South West of England is more than just a place. It's a people. It's a personality. It's an approach to business and life.
The South West is tangibly different to other regions of the UK - in a recent survey 90% of those expressing an opinion agreed. Workers here are happier and more productive. People live longer. Businesses thrive more easily. Entrepreneurs develop here thanks to the South West's dynamic business culture, its inspiring natural environment and its superb quality of life.
So, how do you capture all this in a single brand identity? Tricky, but after months of research and over 600 focus groups, we've created a unique and compelling brand that is proving to be a big hit with businesses and visitors. More companies are investing here, more businesses are expanding, more visitors are coming and spending more money.
You can be part of the buzz. Register your support and use the SWE brand in your own marketing. Logos, images, stats, quotes... they're all freely available. And, why should you bother? Because you could:
- benefit from a £1.2 million pound advertising campaign without it costing you a penny
- tap into the goodwill that people have for the South West
- set your company apart in a competitive marketplace (click here to read how Noble Foods use their West Country origins to great effect)
Show your pride in your region and share in the positive benefits it brings. Click here to register your support
